Artists today need meaningful exposure beyond just uploading songs to streaming platforms alone. Among the many marketing channels, two opportunities stand out — getting blog coverage and harnessing viral TikTok sounds. Music blogs lend credibility while TikTok creates momentum. This guide shares practical advice for getting your next release heard by music bloggers and TikTok influencers.
Securing Write-ups from Relevant Blogs
Earned media coverage from both major music sites and niche bloggers remains invaluable. Blog placement builds legitimacy, drives site traffic and raises awareness ahead of new releases. But cut through the noise requires understanding blogger preferences and pitching effectively.
Research Blogs in Your Niche
Start promotion by identifying blogs best aligned to your genre and style. Prioritize sites covering categories like indie folk over mass market portals like Pitchfork. Notice which blogs share preferred submission methods or restrictions around premiere timing. Track writer names finding ones repeatedly covering artists you admire. Follow niche sites nurturing rising acts versus merely chasing trends. Document your research into a master spreadsheet simplifying future outreach. Read more on how to submit your tracks to music blogs
Personally Address Pitches
When ready to pitch, personalize your approach to each blog. Address writers directly in emails with artist details demonstrating you understand their coverage lane. Specify songs or artists they’ve previously featured your release compliments when proposing its placement. Provide proper links and necessary assets within initial reach outs anticipating likely follow up questions. Show through prep work and tone this is not a generic blanket email blast. Check out how to promote music using Spotify playlist submission, music blogs pitching and TikTok music submission to influencers.
Follow Up Respectfully
Assume most pitches receive no response so politely follow up within 2 weeks reiterating release details if no reply. However, also expect that even compelling submissions fail to earn coverage. With limited post slots, blogs pick selectively. Don’t take non-responses personally and thoughtfully disengage outreach after 2-3 attempts to preserve relationships.
Offer Premiere Opportunities
Securing exclusive first announcements of releases makes songs more enticing pitches for premier music sites. But offering smaller blogs premiere debuts also sweetens the deal for covering artists. Though sacrificing widescale immediate broadcast, premieres drive meaningful momentum leading into launch days when bigger publications receive wider distribution access.
Support Blog Allies Over Time
When achieving blog placements, support writers continually not just per release. Share coverage on socials thanking authors directly while tagging publications. Alert fans to follow featured sites driving them traffic and subscriptions. Maintain connections through occasional check-in emails on release progress. Become long-term allies versus one-off users transactionally benefitting bloggers only when needing press.
Lock Early TikTok Placements
In addition to blogs, TikTok now plays a monumental role breaking tracks. Hundreds of songs build momentum for months on the video app before entering official release rollout phases. TikTok allows artists to immediately put new music in fans’ hands and participating early is advised. Find out more about TikTok music promotion
Studying the Landscape
Begin involving TikTok before even completing tracks. Regularly checking trending sounds and top creators helps accurately pinpoint music styles best suited for the platform. Pay particular attention to rising bedroom pop producers and dance crazes capturing #ForYou feeds. Track which songs gain traction through organic shares versus paid promotions.
Executing Hashtag Challenges
Commission influencer collaborations around locked Branded Hashtag Challenges which designate a campaign hashtag usable exclusively upon brand approval. Such official relationships ensure creators utilize sounds in sponsored content while guaranteeing brands authority on how tracks get integrated on the platform. Require pre-approvals on videos before publishing to control messaging. Define video creative direction, recommend optimal hashtags beyond branded ones, and provide licensable lyrics for easy on-screen integration.
Strategic New Music Releases
Plot singles marketing calendars around seeding songs to TikTok creators 1-2 months prior to official release dates. Hype unveils tracks exclusively on the app, allow organic momentum to build ahead of launches, then support with ads as buds turn to blossoms. Shazam integration helps convert TikTok discovery into Spotify streams and Apple Music pre-saves. Furthermore, strategically headline unreleased songs to incentivize campaign participation with first-access perks for top creators.
The pathways promising artists recognition appear endless, yet discography depths hide the select routes actually traveled by those finding popular acclaim. Follow their trails blazed across blogs and TikTok without losing sights of your unique creative compass guiding everything ahead. Buckle down solo artists…the journey requires friends.
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